The Team

Kathy Field

Senior Project Manager

If it starts with “W,” she’s got it. Kathy is all over the who, the what, the when, and the where. And with a 30-year career that has included outstanding performances as a copywriter, creative director, account director, direct marketer, broadcast producer and interactive services director, she’s got the “how” to back it all up and deliver on time, on budget and on brand.

Kathy’s varied background gives her a multi-dimensional perspective of nearly every aspect of design, marketing and advertising from both client and agency points-of-view. This unique experience set provides the skills necessary when managing a complex project: negotiation, organization, micro-management, macro-management and everything in-between. Plus a sense of humor.

Prior to working with SPD Austin, Kathy was acting Account Director for Toshiba Consumer Products/Laptop Division at nFusion Group, where she directed the development and execution of integrated direct response and demand generation strategies for the transactional Toshiba website, online advertising and demand generation print advertising.

Previously, Kathy was VP of Direct Marketing and Interactive Services at SicolaMartin/Y&R, where she developed strategies and managed the execution of demand generation plans across multiple media. During her 15 years at SicolaMartin, she provided leadership across a range of disciplines including broadcast, print and interactive production.

A copywriter since 1980, she has written for all media—targeting a variety of audiences—always taking care to speak to them in a tone and style that is relevant to the audience and consistent with the company or products’ brand voice.

Kathy’s work has been included in Print Magazine, and she has received numerous awards from the American Advertising Federation and awards organizations related to direct marketing. She has been a guest speaker at Texas State University and for the Austin Direct Marketing Association.